In 2025, the boat market is undergoing profound changes, driven by technological innovation, environmental concerns and new consumer uses. This year marks a decisive turning point in the French and global nautical industry, where the challenges of ecological transition meet the emergence of new technologies. Despite a 23.1% drop in new boat registrations in 2023-2024, the industry is reinventing itself around sustainable solutions and the renewal of economic models. Traditional players are adapting their strategies in the face of an increasingly demanding clientele, concerned about environmental impact and looking for personalized experiences. The boat rental market in France is estimated at more than 250 million euros, testifying to the evolution of consumer behavior. This transformation is accompanied by an accelerated digitalization of services and a growing enthusiasm for green technologies. Deciphering the major trends that are shaping this dynamic sector.
State of play of the nautical market in 2025
The post-Covid rebound confirmed
The global nautical market continues to show signs of resilience after the health crisis, despite cyclical adjustments. The recreational boating market is poised to grow at a CAGR of 5% by 2027, confirming the sustainable attractiveness of the sector. This sustained growth is explained by the growing appeal for outdoor activities and water sports, accelerated by post-pandemic lifestyle changes. Investments in port infrastructure and related services demonstrate the confidence of professionals in the future of the sector.
Global market growth: key figures and dynamic areas
Popular coastal regions like the Mediterranean, the Caribbean, and the United States remain key markets, with sustained demand for quality boats. Asia-Pacific is emerging as a promising growth area, driven by the increase in the purchasing power of the middle classes and the development of new nautical destinations. In Europe, France maintains its leading position with 13 million boaters and around 12,000 new registrations per year, confirming its status as the leading European manufacturer of pleasure boats.
Evolution of buyer profiles: Generation Z, families, active retirees
The nautical clientele diversified considerably in 2025. Generation Z, sensitive to environmental issues, favors electric models and flexible rental formulas. Families are looking for multi-purpose boats that offer comfort and safety, while active retirees are investing in high-end units for extended cruises. This generational segmentation directly influences the strategies of manufacturers and distributors, who are developing specialized ranges to meet the specific expectations of each target.
The main trends to follow
The rise of electric and hybrid boats
Why electric propulsion boats are attractive
The electric boat is a wise choice in 2025 to combine passion and compliance with regulations, offering silent and emissions-free navigation. This technology addresses the growing environmental concerns of boaters and the increasingly stringent regulations in protected areas. The absence of noise pollution transforms the navigation experience, allowing better observation of marine fauna and increased comfort on board. Reduced operating costs, with the elimination of fuel and simplified maintenance, are strong economic arguments.
Technological advances and current limitations
The electric boats and vessels market is expected to reach USD 7.07 billion in 2024 and grow at a CAGR of 12.65% to reach USD 12.84 billion by 2029. Advances in lithium-ion batteries and energy management systems are increasing battery life and reducing charging times. However, the limitations remain real: autonomy is still limited for long crossings, battery weight impacting performance, and insufficient charging infrastructure in some areas. Hybrid solutions are emerging as an intelligent compromise, combining electric propulsion for port maneuvers and a combustion engine for long distances.
Innovative brands to follow
Specialized players such as Torqeedo, now distributed by Yamaha in several European countries, are revolutionizing the market with efficient electric motors. RAD Propulsion specializes in electric propulsion with lightweight and efficient engines, such as its flagship model, the RAD 40. Traditional construction sites are also integrating these technologies into their ranges, creating positive emulation that accelerates innovation and reduces costs for consumers.
The digitalization of the nautical experience
Online booking, predictive maintenance, marine home automation
The digital transformation of boating is accelerating with integrated platforms to manage the entire life cycle of the boat. Predictive maintenance, based on the analysis of operating data, optimizes interventions and reduces unexpected breakdowns. Marine home automation systems, including solutions such as the Oria Marine IoT boxes, make it possible to remotely monitor and control the vital parameters of the boat: battery level, bilge pump status, engine temperature, and even geolocation. This connectivity offers unprecedented peace of mind for owners.
The growing role of all-in-one applications and platforms
Mobile applications are becoming the control center of the nautical experience, integrating berth reservations, marine weather, GPS navigation, and real-time monitoring of boat parameters. These platforms also facilitate the connection between owners and service providers, creating a complete digital ecosystem around yachting. Artificial intelligence is beginning to be integrated to optimize trips based on weather conditions and maritime traffic.
The booming second-hand market
Increase in new prices and transfer to the second hand
Economic conditions and commodity inflation are pushing many buyers to the second-hand market. This trend is reinforced by the improvement in the construction quality of modern boats, which maintain their performance over many years. The second-hand market also benefits from better structuring, with extended warranties and professional reconditioning services that reassure potential buyers.
Specialized platforms and new reconditioning services
Digital platforms specializing in the sale of used boats are becoming professional, offering comprehensive expertise, financing and warranty services. The shipyards are developing their own take-back and reconditioning programs, creating certified second-hand parallel circuits. This evolution enhances the existing nautical heritage and democratizes access to boating for new audiences.
The growing interest in RIBs and catamarans
Multifunctional boats suitable for rental
Rigids are becoming increasingly popular due to their versatility and ease of use. Suitable for both fishing and family outings, they meet the needs of customers looking for an “all-in-one” boat. Their design also facilitates rental, with quick handling and controlled maintenance costs. Catamarans seduce by their habitability and stability, which are particularly appreciated for vacation rentals and multi-generational outings.
Advantages in terms of handling, storage and consumption
These types of boats offer decisive practical advantages: ease of towing and storage for semi-rigid boats, reduced consumption and navigation comfort for catamarans. Their simplified maintenance and shock resistance make them rational choices for intensive use. The evolution of materials and construction techniques is continuously improving their performance, reinforcing their attractiveness on the market.
Eco-design and sustainable materials
Focus on the projects involved in the ecological transition
Shipyards are gradually integrating eco-design approaches into their development processes. This global approach considers the environmental impact of the boat over its entire life cycle, from production to recycling. Environmental certifications are becoming criteria for commercial differentiation, influencing the choices of consumers who are aware of ecological issues.
Innovations in natural fiber, biobased resins, recycling
Innovative materials are revolutionizing shipbuilding: flax or hemp fibers gradually replacing fiberglass, biobased resins reducing the carbon footprint, techniques for recycling end-of-life hulls. These innovations, initially reserved for high-end boats, are being democratized thanks to investments in research and development. The objective is to reconcile nautical performance and environmental responsibility.
Economic and business trends
New strategies from manufacturers
Partial relocation of production
Faced with geopolitical tensions and growing logistical costs, European manufacturers are relocating certain production activities. This strategy aims to reduce delivery times, improve quality control and meet consumer expectations in terms of traceability. Relocation is accompanied by investments in automation and training, creating new skilled jobs in traditional nautical basins.
Development of modular and customizable ranges
Customization is becoming a major commercial argument, with modular systems allowing the boat to be adapted to the specific needs of each user. This approach meets consumers' demand for uniqueness while optimizing production costs through the standardization of basic components. Online configurators facilitate this personalization and improve the shopping experience.
The rise of long-term rentals and subscriptions
Alternative economic models to buying
The economy of use is transforming the nautical market with innovative formulas: long-term rental, monthly subscription including maintenance and insurance, or even shared ownership. These models reduce the financial barrier to entry and allow access to high-end boats without the significant initial investment. They also meet the expectations of mobile customers who want to avoid ownership constraints.
Benefits for individuals and professionals
These formulas offer appreciated budget predictability, with fixed monthly costs, often including maintenance, insurance and related services. For nautical tourism professionals, they make it possible to regularly renew the fleet and to offer boats that are always new and well maintained. Delegated management frees up time to focus on core business activity.
Focus: French market vs international market
Specificities of the French market in 2025
The French market is characterized by a strong nautical tradition and a dense network of port infrastructures. France has 473 port facilities for the reception of pleasure boats on the coast and 556 inland water installations. This wealth of heritage is a considerable asset for the development of yachting. The French market favors medium-sized boats, adapted to the country's geographical specificities, with a strong demand for multi-purpose sea-river boats.
Comparison with developments in the Mediterranean, Asia and North America
In the Mediterranean, the market is moving towards luxury and large units, driven by the development of high-end yachting and charter. Asia has exceptional growth potential, with the emergence of new boating pools in emerging countries. North America maintains its position as a global leader, with a mature market that focuses on technological innovation and performance. These geographical differences influence the internationalization strategies of French manufacturers.
FAQ — Frequently asked questions about boat market trends in 2025
What types of boats are in the most demand in 2025?
Semi-rigid boats, catamarans and electric boats are experiencing the strongest growth. Multipurpose boats, which are suitable for both family leisure and sports activities, are particularly appealing. The trend favors medium-sized boats that are easy to maneuver and maintain.
Are electric boats really efficient?
Today's electric boats offer excellent performance for coastal navigation and short trips. Their autonomy, although still limited for long crossings, is more than enough for 80% of recreational uses. Constant technological advancements are constantly improving their capabilities.
Should you buy new or used in 2025?
The choice depends on the budget and specific needs. The second-hand market offers excellent value for money, with recent boats that are well maintained. Buying new allows you to benefit from the latest innovations and a comprehensive warranty. Long-term rental packages are an interesting alternative.
What are the average prices for a boat in 2025?
Prices vary considerably by type and size. A 6-meter semi-rigid costs between 30,000 and 60,000 euros new, an electric boat between 40,000 and 80,000 euros. The second-hand market offers 20 to 40% lower prices depending on the age and condition of the boat.
What technological innovations are transforming boating?
Electric propulsion, the digitalization of on-board systems, IoT for remote monitoring, and artificial intelligence for navigation assistance are the main innovations. Biobased materials and eco-design techniques are also revolutionizing shipbuilding.
Is the market in favor of renting rather than buying?
Rental is growing rapidly, particularly suitable for casual users or those wishing to test different types of boats. It offers financial flexibility and avoids maintenance constraints. The purchase remains relevant for intensive use or for enthusiasts wishing to personalize their boat.
Conclusion
The boat market in 2025 is moving towards greater sustainability, technology and flexibility. Between the rise of electricity, the explosion of second-hand goods and new economic models, nautical players have every interest in adapting to these changes in order to meet the expectations of an increasingly demanding clientele. This transformation, driven by innovation and environmental concerns, is creating a promising future for the French and international nautical industry. The digitalization of services, the emergence of new sustainable materials and the evolution of consumption patterns are redefining the contours of a sector in full transformation. Professionals who know how to anticipate these trends and adapt their offer to the new needs of consumers will do well in this constantly evolving market.
